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The 2017 SEMA Show once again included the Performance Pavilion, one of four expansion areas that accommodates manufacturers of automotive parts and accessories and makes it possible for them to exhibit at the premier automotive trade event taking place Tuesday-Friday, Oct. 31-Nov. 3, 2017, in Las Vegas, NV. Located to the south of the Las Vegas Convention Center, the Performance Pavilion debuted in 2015 and connects buyers to new manufacturers focused on the wheel, tires, and trucks, SUV and off-road market segments. VIEW VIDEO       I VIDEO RECAP

This year, the Performance Pavilion will expand to include even more exhibitors.


Visitors will be able to easily walk to the Performance Pavilion from the west end of South Hall, where DUB Magazine will be exhibiting. Visitors arriving on the east side in the Bronze Lot Transportation Hub, via taxi, hotel shuttle or a ride-sharing service, will find the Continental Tire Experience, Powered by BMW, before arriving in the Performance Pavilion. "The Performance Pavilion makes it possible for new and emerging manufacturers to participate in the SEMA Show," said Peter MacGillivray, SEMA VP of events and communications. "Like all the SEMA Show expansion areas, the Performance Pavilion is easy for buyers to navigate and it successfully connects them to new exhibiting companies."

SEMA Show expansion areas, also known as "First-Time and Featured Exhibitors" areas, are located in four locations:

Performance Pavilion: Located in the outside area south of the Las Vegas Convention Center, adjacent to the Renaissance Hotel Upper South: Located in the upper level of South Hall, on the east side Racing Annex: Located in the Las Vegas Convention Center Meeting Rooms N100-120, between North and Central Halls just east of the Grand Lobby Westgate Pavilion: Located in the Pavilion area of the Westgate Hotel, just north of the Las Vegas Convention Center

2017 SEMA Awards Presented to Hottest-Trending Vehicles
The top-trending vehicle models in five categories were announced yesterday at the 2017 SEMA Show.

Builders Showcase Vehicles at New Monday Reveal
A brand-new feature—the SEMA Show Reveal—took place during Monday evening's Exhibitor Appreciation Reception.

Tom Burden Named 2017 SEMA Launch Pad Winner
As the winner of the 2017 Launch Pad competition, Tom Burden will receive a prize package to help launch his business and introduce his Grypmat tool mat to the industry.

Take a Tour of the SEMA Show Floor
Two types of tours are available for the 2017 SEMA Show—one covering the New Products Showcase, and the other featuring "hot spots" of the SEMA Show.

Take a Ride in a Side-By-Side at the Textron UTV Experience
Showgoers are encouraged to head over to the UTV Experience and take a spin in an Arctic Cat side-by-side, courtesy of Textron Offroad.

Win the AVS Wide-Body '17 Dodge Challenger
Enthusiasts have the opportunity to win a modified wide-body '17 Dodge Challenger through the AVS Supercharged All-American Car Sweepstakes.

Award-Winning Foose Roadster on Display in Eaton Booth
"Magnatude" may be best remembered as the car that was named the 2010 Goodguys Street Rod d'Elegance.

Ringbrothers Reveal '56 Ford F-100 Named "Clem 101"
The Ford F-100 began as a '54 model and was customized with a '56 cab, a box frame built from scratch, and fenders widened 3 in. with narrowed wheel openings.

"Defector," '69 Dodge Charger, On Display in BASF Booth
Stop by the BASF booth (#20353) at the 2017 SEMA Show to see "Defector," an extensively modified '69 Dodge Charger.

Customizer Jesse James Recieves Twin-Turbocharged Polara
Roadster Shop and Honeywell Garrett partnered to present famous fabricator Jesse James a hand-built, twin-turbocharged Polara at the 2017 SEMA Show.

Janelle Grigsby Accepts AutoJudge Awards
Nissan North America's Janelle Grigsby accepted awards for Alternative Powertrain Vehicle of the Year, the Nissan Leaf, and Compact SUV of the Year, the Nissan Rogue.

Diecast Hall of Fame Ceremony Take Place Thursday, November 2
The Diecast Hall of Fame ceremony will be held Thursday, November 2, from 9:00 p.m.–12:00 a.m., at the House of Blues in Las Vegas

 View Scene coverage of last years event here. 

Exotics Racing - Drive a Ferrari

article sponsored by: SEMA / LVCA